Every year on 21 September, World Alzheimer’s Day provides an opportunity to raise awareness of Alzheimer’s disease, challenge misconceptions about dementia and recognise the people, families and professionals affected by the condition.
Alzheimer’s disease is the most common form of dementia, accounting for an estimated 60-70% of dementia cases worldwide. Globally, around 57 million people were living with dementia in 2021, with almost 10 million new cases occurring each year.
In the UK, dementia is an increasingly important health and social care issue. Around one million people are currently living with dementia, and dementia and Alzheimer’s disease were the leading cause of death in the UK in 2024, according to analysis by Alzheimer’s Society.
But behind these figures are people: individuals living with a progressive condition, families adapting to changing circumstances and thousands of health and social care professionals providing support every day.
For those working in care, understanding Alzheimer’s disease is not simply about knowing the symptoms. It is about understanding the person behind the diagnosis and knowing how compassionate, consistent and person-centred support can make a meaningful difference.
Alzheimer’s disease is a progressive neurological condition that affects the brain. It is the most common cause of dementia.
While memory loss is one of the symptoms most commonly associated with Alzheimer’s, the condition can affect much more than memory. People may experience changes in:
Dementia is not one specific disease. It is an umbrella term used to describe a collection of symptoms caused by different diseases and conditions affecting the brain. Other forms include vascular dementia, dementia with Lewy bodies and frontotemporal dementia. Mixed forms of dementia can also occur.
This is important for care professionals to understand because every person living with dementia is different. Their symptoms, abilities, preferences, communication style and support needs can vary considerably.
The scale of dementia means that awareness and high-quality care are becoming increasingly important across health and social care.
Here are some of the key figures:
The World Health Organisation estimated that 57 million people were living with dementia globally in 2021, with nearly 10 million new cases every year.
Alzheimer’s is the most common form of dementia and may contribute to between 60% and 70% of cases.
Alzheimer’s Society estimated that around one million people in the UK are currently living with dementia. The charity also reports that someone in the UK develops dementia approximately every three minutes.
Analysis of official mortality data by Alzheimer’s Society found that dementia and Alzheimer’s disease were the leading cause of death in the UK in 2024, the latest year for which data across all four UK nations was available at the time of its analysis.
The latest NHS England data shows that, in England, 513,135 people had a recorded dementia diagnosis on 31 March 2026. The estimated diagnosis rate among people aged 65 and over was 66.3%.
Diagnosis matters because it can help people and their families understand what is happening, plan for the future and access appropriate treatment, care and support.
However, diagnosis is not always quick. In September 2026, Alzheimer’s Society reported that 45% of carers surveyed said they had waited more than six months for dementia diagnosis after first seeking help.
There is no single test that can diagnose every type of dementia. Assessment can involve taking a detailed history, cognitive testing, physical examinations and tests to rule out other potential causes of cognitive decline.
NICE guidance recommends taking information from the person experiencing symptoms and, where possible, someone who knows them well. It also recommends appropriate physical examinations, blood and urine tests and validated cognitive testing where dementia remains suspected.
An early and accurate diagnosis can help people:
For health and social care professionals, a diagnosis can also provide valuable information when developing and reviewing an individual’s care and support plan.
Dementia care is about much more than helping someone remember things.
As Alzheimer’s disease progresses, a person may need increasing support with everyday activities such as eating, dressing, taking medication and communicating.
However, good dementia care should not focus only on what a person can no longer do. It should also focus on what they can do, what matters to them and how their independence can be maintained for as long as possible.
This is where person-centred care becomes particularly important.
A person-centred approach means getting to know the individual rather than simply treating them as a diagnosis. Their history, interests, routines, relationships, preferences and communication style can all help care professionals provide more personalised support.
Working with someone living with Alzheimer’s disease can require a combination of practical communication and interpersonal skills.
Someone living with dementia may need more time to understand information, respond to a question or complete a task.
Allowing additional time rather than rushing the person can help reduce frustration and maintain their dignity.
Communication can become more challenging as dementia progresses.
Care professionals may need to use clear language, short sentences, visual cues, familiar words and non-verbal communication. Listening carefully and paying attention to body language can also help professionals understand what someone may be trying to communicate.
Familiar routines and environments can provide reassurance.
Consistent approaches between members of a care team can help someone understand what expect and may reduce confusion or anxiety.
Changes in behaviour can sometimes be a form of communication.
For example, a person who becomes distressed may be experiencing pain, discomfort, tiredness, hunger, fear or difficulty communicating what they need.
Care professionals therefore need to look beyond the behaviour and consider what might be causing it.
Living with dementia can be frightening, frustrating or confusing.
Approaching situations with empathy can help professionals respond to the person’s emotions rather than simply focusing on the behaviour itself.
Personal care can involve some of the most intimate aspects of someone’s life.
Maintaining privacy, choice and dignity should therefore remain central to dementia care.
Dementia already affects a significant proportion of the people receiving health and social care services.
For professionals working in:
Understanding dementia can be an important part of providing safe, effective and compassionate support.
It can also be an area where professionals develop valuable experience. Working with people living with dementia can strengthen skills in communication, safeguarding, medication support, personal care, behaviour support, observation, record keeping and person-centred planning.
For care workers considering their next career move, experience supporting people with dementia can also form part of a broader professional skills set that may open opportunities across different care settings and specialisms.
Safeguarding is another important consideration when supporting people living with dementia.
Cognitive changes can sometimes make people more vulnerable to abuse, neglect, exploitation or financial harm. They may also have difficulty communicating concerns or recognising unsafe situations.
Health and social care professionals therefore have an important role in recognising potential signs of abuse or neglect, following safeguarding procedures and reporting concerns appropriately.
Safeguarding should always be approached alongside respect for an individual’s rights, choices and independence. The aim is not simply to protect someone from every possible risk, but to support them to live as safely and independently as possible.
Small, consistent actions can have a significant impact. Depending on the person’s individual care plan and needs, this may include:
World Alzheimer’s Day is about more than statistics. Every figure represents a person, a family, a relationship or a professional providing support.
For the health and social care workforce, dementia awareness can help build greater understanding of the experiences of the people they support, and the practical skills needed to provide high-quality care.
As research develops and the number of people affected by dementia continues to grow, the role of skilled, compassionate care professionals will remain an important part of supporting people to live with dignity, independence and the best possible quality of life.
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